Familyarize

Where families become friends

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Problem Statement

Families need a way to capture and share the stories behind their family photos to preserve them for generations to come.

Features

Collect

Family Photos

Collectively share the photos that tell your family's story. Digitize that shoebox full of photos with our simple and effective method. Add context to your photos so the story doesn't get lost to time.

Famliy focused

Social Platform

Privately share your precious photos with those you love most. Forget about annoying ads, obnoxious news, and big tech spying, we treat you like family.

Stay connected

Family Magazine

Keep everyone in the loop with periodical magazines, delivered right to your doorstep. Continue your archives in a beautiful physical format (they look great on the shelf).

Scan Photos

Scan your photos in record time with our tried and true methods and integrated technologies.

Add Backstory

Save your story right into the photo to inspire your ancestors for generations to come.

Explore Geneology

Partnering with Family Search, we give you full access to your ever growing family tree.

I like traditional photo albums but it's a lot of hard work.

Ana

Sibling 1 of 3

My voice is the richest part about telling a story.

Ellen

Grandchild 1 of 6

I like hearing my grandpas story about how they met, I can almost visualize it.

Keri

Sibling 1 of 3

Background

Background

Our Story

Familyarize first started taking shape in November of 2021 when we began workshopping the idea of creating an interactive photo album for families. It was obvious to us that there was a need for families to properly document and archive their photos. Almost everyone has photos and photo albums, but when people pass away they leave behind imagery that meant something to them, but as soon as you lose the person maintaining the context of the image - that image loses its worth. 

Both of us, having lost grandparents, understood that time is of the essence when preserving history. More often than not, we as humans are blinded by the illusion of immortality which keeps us from thinking about documenting our family history and acting on it. In retrospect it’s too easy to put off organizing and documenting photos that are easily accessible at our fingertips for another day. Until it’s too late.

Through our research we also found that people feel their story is not important to document. They often ask themselves, why would anyone want to know about my story? In creating Familyarize, we aim to empower individuals and encourage them to share their stories and experiences as we believe everyone has a story worth preserving and those stories are incredibly valuable for future generations. 

Every generation goes through similar struggles at certain points in their lives.

Collette

Grandmother of 23

I have about a hundred photos that should be passed down.

Tim

Father of 4

We don't think about preserving peoples stories until it's too late.

Cindy

Mother of 3

83.7M

Families in USA

70%

of Families are Dysfunctional

3.13

Avg Family Size

1/3

Can't Name Grandparents

About Us

Co-Founder

Andrew Natvig

Andrew Natvig is the founder of Lasting Legacies, a video production company focused on helping families document their history. Prior to starting Lasting Legacies, he helped successful media brands such as Todays Angler, Boondock Nation and Discover Wisconsin transition from Broadcast Television productions to a short-form internet content initiative.

Co-Founder

Levi Schubkegel

Levi Schubkegel is an architect turned UX designer. He offers a unique perspective on design and user experience. His years in architecture have taught him solid design principles as well as strategies to get projects done. Levi has a strong passion to make the world a better place through the power of design.

Every generation goes through similar struggles at certain points in their lives.

Collette

Grandmother of 23

I want a say in which stories and photos get passed down

Colette

Grandmother of 23

Ready to get started?

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